Posts Tagged ‘yellow page advertising’

The Internet: It can save you money and make you money

I quit using the yellow pages quite awhile ago. I have several and while there are times it can be convenient — if you know exactly what you are looking for — it is usually much faster to use an internet search when you’re looking for products and services. Most people with a computer and and internet connection work this way these day.

So, I ask you, why would you spend more than a token amount of money on yellow page advertising when that money can be better spent on internet advertising and your very own website?

Case in point. A longtime friend and sometimes client who has an AC and Heating Equipment & Repair company decided to stop spending $500.00 a month on yellow page ads and put up a web page with the standard information (who, what, when, where and how). He not only saved a bunch of advertising dollars, his business actually increased. When he added some Google Adwords advertising his business grew even more. Now, he doesn’t even bother with a display ad in the yellow pages.