Posts Tagged ‘customer experience’
Negative Signs Create a Negative Impression
The other day we went to our favorite restaurant for lunch. Both the food and the customer service is great. The prices are good and the store is always spotless. They have all the things that keep people coming back again and again.
Except for one thing.
When you are entering the front door of the restaurant, there’s a large sign that reads, “NO Public Restrooms.” Right there, above the door handle. It’s the very first thing you see as you enter the building.
Is this really a good idea? I’ve got to say, I find that sign to be something of a turn off. That sign irks me just enough that it has a negative impact even though I already know that, based on past patronage, my eating experience is going to be a good one.

